COVID-19 Updates
Updated May 21

Cambridge College will continue remote learning and teaching through August 2020. The health and safety of our students, faculty, staff and community are important to us. Please see our updates regarding COVID-19.

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Zwemke, William

Senior Instructor
M.M.
Cambridge College
(617) 873-0704
School Affiliation

Cambridge College School of Management, School of Undergraduate Studies, management

Academic Focus

Business strategy, marketing/public relations, logistics, supply chain, global business, course and curriculum development

Community Involvement
  • Volunteer coach for youth basketball
  • Former Cub Scout volunteer
  • Former temporary crisis foster parent
Courses Taught
  • Marketing, marketing management
  • Strategic business planning
  • Global/international business
  • Foundations of management
  • Human resource management
  • Managing organizational change
Education

M.M. - Cambridge College - Master of Management

B.B.A. - Isenberg School of Business, University of Massachusetts Amherst - management

A.A. - Greenfield Community College, Greenfield, MA - Business administration

Insight

Project driven global business professional with diverse experience and an aptitude for problem solving while understanding strategic direction and the dynamics of change. Strategic assessments for M&A, marketing/PR, global business development, logistics and supply chain, product/service development. It is never too late to learn something new.

Professional Experience
  • Business Consultant and Business Owner - Zwemke Consulting and Property Services
  • VP of Marketing and Business Development - FFp Global
  • Senior Consultant - Strategic Opportunity Assessments i2 Technologies
  • Director of Supply Chain and Purchasing - Jamesbury, Inc
  • VP Global Services - LGB Consulting
  • Director of Distribution - Tambrands (Proctor & Gamble)
Awards & Recognitions

20-year service award - Cambridge College

Research & Publications
  • N.E. Journal of Transportation
  • Business West - Springfield Area News Journal
  • Global Business
  • Inbound Logistics
  • Fleet Owner Magazine
  • Direct Marketing News
  • Carriers, Resellers, and Agents Resource Book
  • CRM Community.com
  • Business Now - TV business information program
  • eCommerce News
Selected Presentations
  • Regulatory Affairs Professional Society, U.S. - Import/Export Regulatory Issues Pertaining to Health Care Products
  • Health & Personal Care Distribution Conference, U.S. - Conference chairperson and presenter
  • Vision in Business, U.K. - Warehousing and Distribution in a Customer-Centered Demand Chain - Negotiating Trade-offs Between Customers and Suppliers - Continuous Replenishment in Consumer Goods - Creating Demand-Pull
  • Tambrands Annual Logistics Partners Conference - Founder, Director
  • Institute for International Research - Retailer Relationship Management
  • Direct Marketing Association - Key Aspects of Teleservices to a Diverse Marketplace, Supporting Effects of Supply Chain on Marketing Initiatives, Successful e-Commerce
  • Bernhart Associates - Leveraging CRM to Succeed in eBusiness
  • National Conference Operations Fulfillment - Presenter/Workshop leader: Leveraging Outsourced Relationships
Professional Memberships & Affiliations
  • American Marketing Association-Boston Chapter
  • MarketingProfs.com